Skip to main contentBusiness Impact Dashboard
Vanity metrics (likes) are nice, but business metrics (money) are better. Brandzy focuses on the causal chain from view to sale.
The Metrics We Track
1. Reach & Awareness
- Views: How many unique accounts saw your video.
- Impressions: Total number of times videos were displayed.
2. Engagement
- Likes & Comments: Social proof.
- Shares: Viral impact (the highest value metric for growth).
- Saves: Indication of high-value content.
3. Conversion (The Money Metrics)
- Profile Visits: People who clicked through to your profile.
- Link Taps: Clicks on your “Link in Bio” (Booking link, Menu, Website).
- Estimated ROI: Based on your average ticket size (input during onboarding), we estimate the potential revenue generated from these actions.
Weekly Reports
Every Monday, you receive a Performance Brief:
- “Your best video last week was [Title].”
- “You gained [X] new profile visits.”
- “Action Item: Upload a photo of your new summer special to boost engagement.”
Learning Loop
Brandzy doesn’t just report data; it learns from it.
- If “Showcase” videos get more views, we generate more of them.
- If “Educational” videos get more saves, we prioritize those for trust-building.
- If a specific music track leads to high drop-off, we blacklist it for your brand.
How to Access & Interpret Reports
accessing the Dashboard
- Log in to Brandzy.
- Click Analytics in the main navigation bar.
- Select Date Range: Use the date picker in the top right to choose “Last 7 Days”, “Last 30 Days”, or a custom range.
Interpreting the Data
The “Funnel View”
At the top of the page, you see a funnel visualization:
- Top (Reach): Are people seeing your content? If low, we may need to adjust hashtags or music.
- Middle (Engagement): Are they liking/saving? If low, the content might not be resonating.
- Bottom (Conversion): Are they clicking your link? This is the ultimate goal.
Exporting Data
For your own records or team meetings:
- Click the Export button in the top right corner.
- Select PDF (visual report) or CSV (raw data).
- The file will download to your device.
