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Autonomous Video Generation

Brandzy uses a sophisticated pipeline of AI models to create videos that look professionally edited, without a human editor involved.

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The Pipeline

Our “Sequential AI Pipeline” ensures quality and consistency.

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1. Concept & Scripting

Every week, our system analyzes trending audio and formats on social media. It then writes a script tailored to your business, choosing a “Template” (e.g., “Meet the Team”, “Service Highlight”, “Customer Transformation”).

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2. Visual Synthesis

We leverage a unified AI pipeline powered primarily by the Runware SDK to generate high-fidelity content:
  • AI Video Generation: Runware’s advanced models create cinematic, photorealistic video content based on your brand and services.
  • Brand Intelligence Analysis: Our system analyzes your business profile to generate contextually relevant content.
  • Creative Development: Scripts and concepts are automatically generated based on your target audience and brand voice.
  • Smart Assembly: Our engine combines AI-generated content with professional transitions, overlays, and your brand assets.

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3. Brand Injection

This is where the magic happens. We inject your specific assets:
  • Logo Overlay: Watermarked subtly or used in the outro.
  • Color Grading: The video is color-graded to match your Brand Kit.
  • Photo Integration: Your uploaded photos are animated and seamlessly blended with AI footage.

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4. Audio Mixing

We select background music that matches your chosen “Vibe” (e.g., Lo-Fi for coffee shops, Hip-Hop for barbers) and sync the video transitions to the beat.

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Video Types

We currently support several core video archetypes:
  • Service Showcase: Highlight your specific services with dynamic visuals and professional presentation.
  • Brand Story: Share your business’s unique value proposition and what makes you special.
  • Educational Content: Provide valuable tips and insights relevant to your industry and customers.
  • Promotional Content: Special offers, events, or announcements to drive engagement.

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Quality Assurance

Before you see a video, it passes through our Brand Guardrails:
  • Safety Check: Ensures no inappropriate content.
  • Brand Consistency: Verifies your logo is visible and colors are correct.
  • Text Legibility: Ensures captions are readable on mobile screens.

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How to Customize Generations

While the generation process is autonomous, you can guide the AI’s creative direction by updating your Brand Kit.

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Prerequisites

  • Access to the Brandzy Dashboard.
  • New high-quality photos (if updating visuals).

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Step-by-Step: Updating Your Vibe

  1. Navigate to Brand Kit: Click on the “Brand Kit” tab in the left-hand navigation menu.
  2. Select “Vibe”: Click on the “Vibe & Style” section.
  3. Choose a New Archetype: Select from options like “Minimalist”, “High Energy”, “Luxury”, or “Warm”.
  4. Save Changes: Click “Update Profile”.
    • Outcome: All future weekly drops will reflect this new style. Existing drafts will remain unchanged.

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Step-by-Step: Managing Photo Assets

The AI uses your photos as “seeds”. Keeping this fresh ensures your content doesn’t look repetitive.
  1. Go to “Assets”: Inside the Brand Kit, select the “Media” tab.
  2. Upload New Photos: Drag and drop 3-5 new photos.
    • Tip: Seasonal photos (e.g., holiday decorations, summer drinks) work best for timely content.
  3. Archive Old Photos: Hover over outdated photos and click the “Archive” icon to stop using them in new videos.
  4. Save: Your asset library is updated immediately.